Bettina is the head person of Ei World's support team. She has a background in well-known retail organisations, having worked in the industry for 10 years. She joined an American Software company in 1999 selling their systems into the retail and FMCG sectors. For the last 4 years she has been leading a successful organisation which provides Ei World's administrative back up. Bettina is the main point of contact for all client projects, she co-ordinates the logistics and provides a continuous point of reference. She is also the person who conducts interviews by telephone to gather qualitative feedback which is an important feature of our leadership development work.

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