1. Introduction
Ei World Limited (“Ei World”, “we”, “us”, “our”) is committed to protecting the confidentiality, integrity and privacy of personal data.
This Privacy Policy explains how we collect, use, store and protect personal information in accordance with:
- The UK General Data Protection Regulation (UK GDPR)
- The Data Protection Act 2018
- Applicable guidance from the UK Information Commissioner’s Office (ICO)
This policy applies to personal data collected:
- Via our websites (including www.eiworld.org and www.eiworldsurveys.net)
- Through our digital platforms and tools
- Through email, phone, in-person interactions and contracts
- In connection with our services, including coaching, assessments and programmes
2. Who This Policy Applies To
This policy applies to:
- Clients and prospective clients
- Assessment and survey participants
- Website users
- Business contacts and partners
- Associates, suppliers and contractors
3. What Personal Data We Collect
We may collect the following categories of personal data:
a) Contact and Identity Information
- Name, email address, phone number, postal address
- Job title, organisation, professional role
b) Service-Related Data
- Coaching notes, programme participation data
- Assessment and survey responses
- Accreditation and certification records
c) Technical and Usage Data
- IP address, browser type, device information
- Website usage data (via cookies and analytics tools)
d) Marketing and Communications Data
- Preferences for receiving communications
- Email engagement data (e.g. opens, clicks)
e) Limited Demographic Data (where applicable)
- Gender or other optional demographic inputs (for surveys only)
We do not collect payment card details directly. Payments are processed securely via third-party providers such as PayPal and Stripe.
4. How We Collect Your Data
We collect personal data when you:
- Submit forms via our website
- Engage us for services or enter into contracts
- Participate in surveys, assessments or programmes
- Subscribe to communications
- Interact with us via email, phone or social media
- Are nominated by your organisation to participate in our services
We may also receive limited data from:
- Clients (e.g. when you are part of a commissioned programme)
- Business partners or service providers
5. Legal Basis for Processing
We process personal data under the following lawful bases:
- Contractual necessity – to deliver services you or your organisation have requested
- Legitimate interests – to operate and improve our business and services
- Consent – for marketing communications and certain data uses
- Legal obligation – to comply with regulatory requirements
6. How We Use Personal Data
We use personal data to:
Deliver Services
- Provide coaching, assessments, surveys and programmes
- Generate reports and insights
Manage Relationships
- Communicate with clients and participants
- Administer contracts and engagements
Improve Our Services
- Analyse anonymised and aggregated data
- Conduct research and product development
Marketing (where appropriate)
- Send relevant updates, insights and offers
- You may opt out at any time
Website Functionality
- Monitor usage and improve user experience
We do not use personal data for automated decision-making or profiling that produces legal or similarly significant effects.
7. Assessments, Surveys and Reports
Where you participate in assessments or surveys:
- Your responses are used to generate reports and insights
- Reports may be shared depending on context:
- With your employer (for commissioned programmes)
- With your coach (for development purposes)
- Aggregated and anonymised data may be used for research
We are careful to ensure that individuals are not identifiable in aggregated outputs.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Ensure website functionality
- Analyse usage (e.g. via Google Analytics)
- Support marketing insights (e.g. LinkedIn Insight Tag)
You can manage or disable cookies through your browser settings.
We recommend reviewing our separate Cookie Policy (if applicable) for full details.
9. Sharing Your Data
We may share personal data with:
Service Providers
- Hosting, CRM, analytics, email platforms
- Payment processors (e.g. PayPal)
Ei World Associates
- Where necessary to deliver services
Clients (where applicable)
- For commissioned assessments and programmes
Legal or Regulatory Authorities
Business Transfers
- In the event of a merger, acquisition or restructuring
We ensure that all third parties process data securely and in accordance with UK GDPR.
10. International Data Transfers
Some service providers may be located outside the UK.
Where this occurs, we ensure appropriate safeguards such as:
- UK-approved Standard Contractual Clauses (SCCs)
- Adequacy regulations where applicable
We no longer rely on outdated frameworks such as the EU–US Privacy Shield.
11. Data Retention
We retain personal data only as long as necessary, including:
- Typically 6 years for client-related records
- Survey platform data: typically up to 3 years (unless agreed otherwise)
- Video recordings:
- Practitioner debriefs: ~2 weeks
- Client meetings: up to 2 years
- Training/marketing content: longer where consent applies
We regularly review and securely delete data when no longer required.
12. Data Security
We implement appropriate technical and organisational measures, including:
- Encryption (at rest and in transit)
- Access controls and authentication
- Secure cloud-based storage
- Regular system monitoring
We also ensure our partners meet equivalent security standards.
13. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request erasure (“right to be forgotten”)
- Restrict or object to processing
- Withdraw consent (where applicable)
- Request data portability
To exercise your rights, please contact us (see Section 16).
We aim to respond within one month.
14. Marketing Preferences
You may:
- Unsubscribe from communications at any time
- Update your preferences via email links or by contacting us
15. Complaints
If you have concerns, please contact us first.
You also have the right to lodge a complaint with the
Information Commissioner’s Office (ICO).
16. Contact Us
Ei World Limited
Reedham House
31 King Street West
Manchester M3 2PJ
United Kingdom
Email: info@eiworld.org
Phone: +44 (0)20 3507 0270
17. Changes to This Policy
We may update this Privacy Policy periodically.
Where changes are material, we will notify you via our website or email.
